Sony Alpha a7 III Mirrorless Digital Camera WITH 28-70MM

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KSh 230,000.00



  • 24MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 693-Point Hybrid AF System
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 2.36m-Dot Tru-Finder OLED EVF
  • 3.0″ 922k-Dot Tilting Touchscreen LCD
  • 5-Axis SteadyShot INSIDE Stabilization
  • ISO 204800 and 10 fps Shooting
  • Built-In Wi-Fi and NFC, Dual SD Slots
  • USB Type-C Port, Weather-Sealed Design
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Sony Alpha a7 III Mirrorless Digital Camera WITH 28-70MM price in Kenya

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sonyis a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Shutter Speed 1/8000 to 30 Seconds
Bulb Mode
White Balance Colour Temperature
Fluorescent (Cool White)
Fluorescent (Daylight)
Fluorescent (Warm White)
Fluorescent (White)
Camera Format Full-Frame (1.0x Crop Factor)
Imaging/ Image Sensor
Pixels Actual: 25.3 Megapixel
Effective: 24.2 Megapixel
Max Resolution 24 MP: 6000 x 4000
Aspect Ratio 16:9
Sensor Type CMOS
Sensor Size 35.6 x 23.8 mm
Image File Format JPEG
ISO Sensitivity 100 to 51200 (Extended: 50 to 204800)
Bit Depth 14-bit
Image Stabilization 5-Way
Lens Mount Sony E-Mount
Focus Type Auto & Manual
Self Timer 2/5/10-Second Delay
Focus & Optics
Focus Mode Automatic (A)
Continuous-servo AF (C)
Direct Manual Focus (DMF)
Manual Focus (M)
Single-servo AF (S)
Autofocus Points Contrast Detection: 425
Phase Detection: 693
Autofocus Sensitivity -3 to +20 EV
Viewfinder & Display
Viewfinder Coverage 100%
Viewfinder Type Electronic
Viewfinder Eye Point 23.00 mm
Viewfinder magnification Approx. 0.78x
Viewfinder resolution 2,360,000 Dot
Viewfinder Size 0.5″
Display Type Tilting Touchscreen LCD
Display Screen 3″
Display Resolution 921,600 Dot
Diopter Adjustment -4 to +3 m
Exposure Control
Exposure Modes Aperture Priority
Shutter Priority
Metering Method Center-weighted average metering
Highlight Weighted
Multi-zone metering
Spot metering
Metering Range -3 to 20 EV
Exposure Compensation -5 to +5 EV (1/3, 1/2 EV Steps)
Continuous Shooting Up to 10 fps at 24.2 MP for up to 177 Exposures (JPEG)
Up to 10 fps at 24.2 MP for up to 89 Exposures (Raw)
Up to 6 fps at 24.2 MP
Up to 8 fps at 24.2 MP
Up to 3 fps at 24.2 MP
Audio Recording Built-In Mic: With Video (Stereo)
Optional External Mic: With Video, Stereo
Audio Format AC3
Dolby Digital 2ch
Linear PCM (Stereo)
Recording Modes AVCHD/H.264: Full HD (1920 x 1080) at 50i/59.94i [24 Mb/s]
Full HD (1920 x 1080) at 100p/120p [60 to 100 Mb/s]
Full HD (1920 x 1080) at 23.976p/25p/29.97p/50p/59.94p [50 Mb/s]
Full HD (1920 x 1080) at 25p/29.97p [16 Mb/s]
Full HD (1920 x 1080) at 50i/59.94i [17 Mb/s]
Full HD (1920 x 1080) at 50p/59.94p [25 Mb/s]
XAVC S/H.264: UHD 4K (3840 x 2160) at 23.976p/25p/29.97p [60 to 100 Mb/s]
External Recording Modes 4:2:2 8-Bit: UHD 4K (3840 x 2160) at 24.00p/25p/29.97p
Full HD (1920 x 1080) at 24.00p/50i/50p/59.94i/59.94p
Recording Limit Up to 29 Minutes, 59 Seconds
WiFi Yes
Connectivity 1/8_ Headphone
1/8_ Microphone
HDMI D (Micro)
USB 2.0 Micro-B
USB 3.0
USB Type-C
Built-in Flash No
Dedicated Flash System TTL
External Flash Connection Hot Shoe
Flash Compensation -3 EV to +3 EV (in 1/3 or 1/2 EV steps)
Flash Modes Auto
Hi-Speed Sync
Rear Sync
Red-Eye Reduction
Slow Sync
Max Sync Speed 1 / 250 Second
Memory Card Slot 1 x SD/SDHC/SDXC
Memory Stick Pro Duo
Memory Stick PRO HG-Duo
Operating Temperature 32 to 104°F / 0 to 40°C
Batteries 1 x NP-FZ100 Rechargeable Lithium-Ion Battery Pack
2280 mAh
7.2 VDC
Dimensions (WxHxD) 5.0 x 3.8 x 2.9″ / 126.9 x 95.6 x 73.7 mm
Weight 1.43 lb / 650 g
Kit Lens 1
Focal Length KL1 28 to 70mm
Maximum Aperture KL1 f/3.5 to 5.6
Minimum Aperture KL1 f/22 to 36
Angle of View KL1 75° to 34°
Maximum Magnification KL1 0.19x
Minimum Focus Distance KL1 11.81″ / 30 cm
Optical Design KL1 9 Elements in 8 Groups
Diaphragm Blades KL1 7, Rounded
Focus Type KL1 Autofocus
Image Stabilization KL1 Yes
Filter Size KL1 55 mm (Front)
Dimensions (ø x L) KL1 2.9 x 3.27″ / 72.5 x 83 mm
Packaging Information
Box Dimensions (LxWxH) 8.1 x 6 x 5.4″
Package Weight 2.5 lb
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